In today`s digitally advanced world, businesses rely heavily on communication via phone and text messages to reach out to their customers. But with the increasing number of spam calls and messages, the government enacted an NDNC agreement to protect the privacy of citizens.
The NDNC agreement stands for the National Do Not Call (NDNC) Registry, which is a database maintained by the Telecom Regulatory Authority of India (TRAI). It was first launched in 2010 to curb spam calls and unsolicited marketing communication to mobile users in the country.
The NDNC registry allows people to register their mobile numbers and opt-out of receiving promotional calls and messages from telemarketers. Once a mobile number is registered, it becomes illegal for telemarketers to contact the registered user for marketing purposes. Violators of the NDNC agreement can face fines and even legal action from the government.
The NDNC agreement applies to all categories of telemarketers, including banks, insurance companies, and telecommunication companies. Anybody looking to engage in telemarketing activities needs to register with the TRAI and obtain a telemarketing license.
It`s important to note that the NDNC agreement only applies to mobile numbers, and not to landline numbers. Additionally, it does not apply to non-commercial calls, such as those made by political parties and charity organizations.
The NDNC agreement has been successful in reducing spam calls and messages in the country. In fact, the TRAI reported that there was a 16% decrease in the number of spam calls received by mobile users in India in 2020 compared to the previous year.
To register your mobile number with the NDNC registry, you can either call or send an SMS to a designated number provided by your telecom service provider. You can also register online on the TRAI website or through the official NDNC app.
In conclusion, the NDNC agreement is a significant step towards protecting the privacy of citizens in India. It empowers mobile users to opt-out of unwanted promotional calls and messages, making their lives more comfortable. Telemarketers need to be aware of the NDNC agreement`s guidelines and obtain a telemarketing license to avoid any penalties or legal action.